THE GUIDING PRINCIPLES

T.O.M CR is organized around three key elements: Team, Offer and Market.

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·         Get only one element right, and you will underperform your market

·         Get Two elements right, and you will be on par with your market.

·         Get Three elements right and you will outperform market and competition.

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The goal is to consistently optimize these three elements to enable your business to reach its full potential.